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Digital media technology accelerates media integration during the process transition and transformation of the society. In the age of intellectual media, the market calls for innovative personnel with morals and responsibility. In the field of teaching and research practice, traditional teaching model, which emphasis on large and all-inclusive, neglecting cultivation on values, has become practical dilemma for the cultivation of innovative personnel in higher education among colleges. This article aims to meet the rapid changes in the media industry practice with students for the context of media integration and equipped the morals and values of journalism by investing the raining model of innovative personnel in journalism and communication through three aspects: social needs, creative training system that focus on innovative personnel, and upgrading discipline construction with valueoriented of vision on journalism. Keywords—journalism and communication; innovative personnel; training model

Research on Training Model of Innovative Personnel in Journalism and Communication