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In recent years, based on a lot of use of big data analysis technology, the TV series adaptation of online novels has flourished day by day, and good artistic effect and economic benefit have been obtained. The participation of big data has greatly changed the production and marketing mechanism of TV series. Therefore, today's TV series show new aesthetic characteristics. Keywords—big data analysis; network fiction; TV series; quantitative analysis; popularization

New Mechanism of the Production and Marketing of TV Series on the Basis of Big Data