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With the continuous development of China's tourism industry, tourist souvenirs are more and more valued by tourists and occupy a certain proportion in tourism revenue. Based on the analysis of the problems existing in the development of tourist souvenirs in Xi'an, based on the history and culture of Xi'an, this paper proposes the development of Xi'an tourism souvenirs under the concept of integration of culture and tourism, thus promoting the development of tourist souvenirs and cultural and creative products in Xi'an and enriching the connotation of Xi'an cultural tourism. Keywords—Xi'an; integration of culture and tourism; tourist

Research on the Development of Tourist Souvenirs in Xi'an Under the Mode of Integration of Culture and Tourism