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Minimalism design is one of the modern design styles that are popular with the public and aesthetic needs. This paper mainly studies the origin and development of minimalism, and analyzes the application of the minimalist design method in the logo design under its trend. This paper also analyzes the style characteristics of minimalism and its advantages and influences, experiences different minimalist ideas, masters the essence of minimalism, and lets the simple but not simple, get rid of the complicated design style deeply rooted in the hearts of the people. Keywords—minimalism; logo design; style

Research on the Expression Tendency of Minimalism in Logo Design Under the Influence of Contemporary Aesthetic Trends