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At present, the number of mobile phone users has increased greatly, providing convenient conditions for the development of mobile movie. Mobile movie is convenient to carry, not limited by time and place, especially unique. However, due to its small screen, time period and other reasons, it cannot match cinema films. Therefore, in this paper, the author puts forward some measures to deal with this situation, in order to provide guidance for the development and expansion of mobile movie. Keywords—whole media environment; mobile movie; creation characteristics; determination

The Prosperity and Creation Characteristics of Mobile Movie in the Whole Media Environment