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The visual communication design of scenic spots is one of the important factors affecting the development of tourism image and the formation of tourism brands. It is the external visual image of regional tourism culture industry. At the same time, with the impact of building a well-off society in an all-round way and the development strategy of the "Belt and Road", the economy and culture of the central Shaanxi plain have achieved tremendous development. Through the analysis of cultural elements of the central Shaanxi plain, and the characteristics of Yuanjiacun village scenic spot, this paper explores the influence and importance of the application of cultural elements of the central Shaanxi plain on the visual communication design of Yuanjiacun village scenic spot. Keywords—Yuanjiacun village scenic spot; culture of the central Shaanxi plain; visual communication design; tourism

Application of Cultural Elements of the Central Shaanxi Plain in Visual Communication Design of Yuanjiacun Village Scenic Spot