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The construction of “the Belt and Road” has a close relationship with language. In countries and regions along “the Belt and Road”, it has been a tendency that Chinese has become a common language. Developing the diffusion and teaching of Chinese as a foreign language in countries and regions involved is the foundation of national discourse construction. SWOT analysis method is adopted in this paper to systematically analyze the strengths, weakness, opportunities and threats of the teaching of Chinese as a foreign language from the perspective of broadcasting and hosting art related to radio and television. According to the SWOT analysis, we must grasp the advantage of strict and standard phonology in broadcasting art and avoid the disadvantage of insufficient teachers for bilingual education. It is necessary to seek opportunities in challenges and strengthen the quality of broadcasting and hosting teachers as well as enrich and expand the paths of the teaching of Chinese as a foreign language via improving the simple pattern of the teaching of Chinese as a foreign language and multi-specialty and interdisciplinary teaching idea and teaching method. Keywords—“The Belt and Road”; the teaching of Chinese as a foreign language; SWOT analysis; broadcasting and hosting

proceedings of the international conference on contemporary education, social sciences and ecological studies (cesses 2018)

SWOT Analysis of the Teaching of Chinese as a Foreign Language Based on the Perspective of Broadcasting and Hosting Art Against the Background of “The Belt and Road”