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The intangible cultural heritage of traditional technologies and arts is a living culture, so productive protection is an important means for its protection and inheritance. The making technique of water flaky cake in Lijiang Yongsheng is provincial intangible cultural heritage. It has been rooted in the fertile soil of Yongsheng traditional culture for nearly 100 years. It has been inherited and innovated in production and living practice, and has high historical and cultural value and potential tourism value. Its productive protection can be archived through the protection of intellectual property rights, vertical inheritance and transverse spread, and launch of new stuffs. It can elevate the reputation of water flaky cake, enhance the local characteristics of tourism, promote the local economic and social development, and realize the benign interaction between the protection of intangible cultural heritage and economic development through the combination of the forms of tourism commodity, spread of traditional culture and “tourism +

proceedings of the international conference on contemporary education, social sciences and ecological studies (cesses 2018)

Productive Protection and Tourism Development of Intangible Cultural Heritage Research on Taking the Traditional Technology of Yongsheng Water Flaky Cake as an Example