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Poverty relief through tourism has been recognized as an effective way of industrial poverty alleviation around the globe. It is also the poverty relief method with an early start, and numerous, influential as well as long-lasting impacts. Since 1990s, poverty relief through tourism in Sichuan Province has achieved considerable results. However, plans for cultural protection is short-handed in the first place, and in particular, the hallowing villages caused by urbanization has not only brought difficulties to the inheritance of national culture, but also raised cultural amnesia. Therefore, it is of great importance to find out a sustainable methods, based on theoretical and practical experience both home and abroad with Chinese characteristics, to protect culture through poverty relief tourism and the other way around, so as to build up an innovation endogenous mechanism combining tourism development and cultural heritage management.

Collaborative Innovation Strategies on Poverty Relief Through Tourism and Cultural Heritage Protection—Based on Case Study in Sichuan Ethnic Regions