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The coastal area of Sanur, or better known as Sanur Beach, is one of the oldest tourist destinations and famous beach in Bali. In the period of nearly a century, tourism in Sanur are able to exist and positioning itself as one of the best tourist destinations in Bali, without having to leave their cultural values in society. Cultural Based Holistic Management Concept is a concept of destination management, integrated with culturebased approach, which is considered to be able to maintain and minimize the negative impacts of tourism on a destination. This study aims to reveal how the society of coastal areas of Sanur can minimize the negative impact of tourism through the implementation of the Cultural Based Holistic Management Concept in their region. This study uses a qualitative methods approach. In this method, the researcher is the main instrument to collect data through questionnaires, field observations and indepth interviews with 10 selected informants, among others: the locals, business owners, employers, traditional and religious leaders. The variables that were analyzed, among others: (1). Products and services of tourism (2). Social Equality (3). Respect for social and cultural values. (4). Local participation The results of this study are: the stakeholders must also consider aspects of religiosity, Balinese social-culture, preservation of natural resources and the environment without abandoning the values of local wisdom of Bali, Conducted through a cultural approach, holistic management of the destination and the area goes well. Thus, the negative impact of tourism can be minimized. The Bali tourism stakeholders must be holistic in consolidating, as well as foster the cooperation that already exists. In addition, they also must consider the social aspects of culture; preservation of natural resources and the environment, as well as on the entire establishment of policies and implementation of tourism activities, thus the image and reputation of Bali is promoted as a quality tourist destination, environmentally sustainable, harmonious relationship, as well as having a high social sensitivity value. This study is expected to be useful to the advancement of tourism in Sanur, as well as a reference in holistic tourism management to minimize the negative impacts of tourism on the other travel destinations

The Implementation of Cultural Based - Holistic Management Concept to Minimized The Negative Impacts of Tourism. Case Study: Coastal Area of Sanur, Bali