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This study aims to see changes in behaviour and efforts to build tourist trust in Kupang City after the Corona virus in Indonesia. The method of analysis of this research is a mix-method, which is exploration and implementation and dissemination. The technique of determining the sample and informants in this study were 100 tourists, with the instrument questionnaire and SPSS analysis tools. Meanwhile, for informants used purposive sampling with new interviews and interviews will be analysed using SWOT and FGD. The results that have been obtained from this study are the discovery of changes in behaviour before and during pandemic, with potential tourists who have consumptive behaviour with alternative types of tourism during the Post-Pandemic (New Normal). As well as efforts that must be built is to make the latest adjustments based on the needs of tourists by providing services and product facilities according to the New Normal standard. Both results can be used as new for each stakeholder to determine the direction of culture that is general in nature and is a necessity for every business actor in carrying out operations in the tourism sector. Keywords—tourism, consumer behavior

An Analysis Study on the Impact of Behavior Changes and Efforts to Build Trust of Potential Tourist Post-Corona in Kupang