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This study aims to analyze and get an overview of the form of commitment of leaders in building a culture of quality education in higher tourism education institution (a case study at the Bandung Tourism College). The research method used is descriptive research with a qualitative approach. The main data collection was done through in-depth interviews, observation, and documentation study. Measurement of leadership commitment uses three indicators of commitment, namely affective commitment, continuance commitment, and normative commitment. Meanwhile, supporting data were collected through a questionnaire with a quality organizational survey model to identify the quality phase of an educational institution. The results show that to build a culture of educational quality requires a strong affective commitment, namely the commitment of the leader based on a strong desire to maintain and develop continuously the quality of education so that it can become a daily habit or attitude in the institution he leads, while the position of quality is in the conscious phase. with a score of 53 – 68%. Keywords—leader’s commitment, quality culture, tourism higher education

Quality Culture of Education: Commitment of Leaders in Building a Quality Culture of Education in Higher Tourism Education