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The Rogue Rubbish Monsters (abbreviated RomOn) is a character-based Intellectual Property (IP) inspired by Balinese and Japanese folklore. RomOn was created as an alternative preventive approach for children, so they don’t litter. RomOn aimed to build awareness to recognize the types and impacts that waste could cause on a global and local scale. RomOn's IP construction also explained how folklore was transformed as the basis of the architecture of a character design. The character design that was created had been validated on a global scale, so that the message delivery about efforts to cultivate children's attitudes towards waste management could also be widespread. The method used in this study was the literature review in discussing folklore transformation into the basic narrative of RomOn's IP. This research produced IP that had a premise concept, logline, and global-scale character design with categories formed by archetypes and characterization approaches. The main premise of IP as a business core was Eco Awareness which included aspects of education, community, warrior, harmony, and nature.

Folklore’s Inspiration in Character-Based Intellectual Property (IP) Construction ‘RomOn’ as an Effort to Create Local IP for Global Markets