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Cigarette labels are the commodity signs. As a form of advertisement, the text of cigarette labels, which is composed of words and patterns, is culturally branded because of its different times and regions, and has obvious characteristics of the times. The cigarette label in China has a history of more than one hundred years, and the style of the cigarette label has also undergone great changes. From the perspective of semiotic rhetoric, this article analyzes the evolution of the four tropes of ideographic way of cigarette label in China, and discusses how the ideographic way of cigarette label will evolve after entering the era of irony based on the current tobacco control in China.

Analysis on the Evolution of the Four Tropes of Semiotic Rhetoric of Chinese Cigarette Labels