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The practice of prostitution in various forms in a country, including in France, cannot be avoided, as is the form of its promotion. For example, through trucks around universities in Paris that promote a sugar dating site. With the rise of sugar dating advertisements in society, sugar dating has become public consumption because it is considered to change the concept of escort which is part of the elegant side of prostitution. This study attempts to investigate the factors that motivate university students to decide to practice sugar dating. Moreover, this study aims at finding whether sugar dating itself is a part of prostitution and its position in front of French Laws. Using the qualitative method of Wahidmurni and Fairclough’s Critical Discourse Analysis, the work shows differences in practices between sugar baby and conventional prostitution. Moreover, the findings show that sugar baby practice is a form of prostitution and is punishable under

Prostitution and the Sugar Baby Phenomenon in France