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In recent years, with technological innovations and scientific development in China, various forms of media have been deployed frequently in contemporary society. New media, with its outstanding advantages, have changed the overall developmental trend of the news industry. Under the circumstances of media diversification and transformation, traditional media have been establishing their new media platforms to disseminate news reports in the way of media convergence. This paper takes the news reports of People’s Daily, which is the official media in China and applied in newspaper, Weibo, TikTok, and the official app, as an example to analyze the impacts of different platforms on the influential power of news reports. The study concludes that news reports on different platforms vary a lot in various aspects and demonstrates different influential impacts on news consumers.

Influence of News Reports on Different Media Platforms—Taking People’s Daily as an Example