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Under the background of promoting the policy of building college-affiliated schools together, many colleges and universities are beginning to explore the model of running basic education in colleges and universities. This study takes the Experimental Middle School of D University in Chengdu as the research object, constructing an objective and subjective two-part measurement index system, adopting the questionnaire survey method, and makes a comparative analysis through S middle school with no university background. It finds that the affiliated schools have better running conditions, more outstanding running results and higher brand effects among students and parents. This shows that relying on colleges and universities to set up basic education will help to add and accumulate more high-quality basic education resources, thus alleviating the plight of high-quality educational resources.

Brand Effect Assessment of University Affiliated School—Taking Experimental Middle School of D University in Chengdu as an Example