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In the era of the industrial revolution 4.0, the development of tourism activities must utilize digital facilities as a promotion strategy, so that provide an opportunity for tourism destinations to be known. To improve the quality of tourism activities and anticipate the negative effects of mass tourism, the development of priority destinations must use the concept of sustainable tourism approach that takes into consideration the impact on the environment, social, cultural, economics for the present and the future for local communities and tourists. Diversity of cultural manifestations and natural landscape in Tarung Village, Sumba Island, East Nusa Tenggara Province is one of potential tourism in Indonesia. Tarung Village has architectural characteristics in the form of a residential pattern of traditional Sumba-oriented to Natar in the middle of settlements. Another potency of Tarung Village is the cultural and social values that are still shared by the community, namely the Marapu belief. Based on this background, the problem that arises is the absence of exploratory studies of architectural, social and cultural potential and carrying capacity in Tarung Village, West Sumba as part of the road map for the preparation of the Sustainable Tourism Approach. The aim of the study was to explore the architectural, social and cultural potential and the carrying capacity in Tarung Village, West Sumba as part of the road map for the preparation of the Sustainable Tourism Approach. This research is important as an effort to realize the concept of sustainable tourism development that takes into consideration the impact on the environment, social, culture, economy for the present and future for local people and tourists. The research paradigm used is naturalistic with a qualitative research strategy. The first stage is an exploration study of the Architecture, social and cultural potency of Tarung Village. The second stage is the analysis of the identification of appropriate market segments and the carrying capacity of Tarung Village. Based on the results of the study, it is known that the structure of the house and the architectural character of the building in Tarung Village are the most significant elements as part of the development of sustainable tourism. Sociocultural values and experiences that can be enjoyed with the community are important points for creating interaction between the people of Tarung Village and tourists. The mapping of market share segmentation and the offered experience becomes important as part of the road map for the preparation of the Sustainable Tourism Approach. So that green business can be implemented later as an indicator of sustainability-based business management.

Exploration of Tarung Village, West Sumba as a Part of the Road Map for the Development of Cultural Tourism Based on Sustainable Tourism Approach