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This study aimed to determine how self-comparison during social media use affects self-esteem. Data obtained from 2016 showed that in Indonesia has a very high number of social media users. The largest group of social media users are adolescents, who spend more than three hours a day on social media. They display a positive self-image on social media to impress others. This behavior can be used as inspiration due to the positive content, but it can also trigger jealousy and low life satisfaction, and it can affect how individuals evaluate themselves. This quantitative study analyzed the data using a linear regression. The study population was comprised of 221 adolescents aged 13 to 18 years old. Social comparison was measured using the Iowa-Netherlands Comparison Orientation Measure, which was developed by Gibbons and Bunk. Self-esteem was measured using the State Self-esteem Scale developed by Heatherton and Polivy. The regression analysis results indicated that the predictor explained 29.6% of the variance. Thus, self-comparison significantly predicted self-esteem.

The Effect of Self-Comparison in Social Media on Self Esteem