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This study aims to determine the influence of experiential marketing on customer loyalty with customer satisfaction as a mediating variable in Bora Hot Spring tourist attraction in Sigi Regency, Central Sulawesi Province. It uses a questionnaire as a data collection tool that distributed to a total of 92 respondents who visited the site more than once. The data in this study were processed using PLS (Partial Least Square) data processing methods. The result of data analysis finds that experiential marketing has a positive and significant influence on customer satisfaction; customer satisfaction has a positive and significant influence on customer loyalty; and experiential marketing has a positive and significant influence on customer

proceedings of the international conference on community development (iccd 2020)

The Role of Experiential Marketing on Customer Loyalty With Customer Satisfaction as a Moderating Variable in Bora Hot Spring Sigi, Central Sulawesi, Indonesia