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Sub-district Tataaran I, South Tondano District, Minahasa Regency is a village located close to Universitas Negeri Manado (UNIMA). The community is not only a native of the sub-district but has also been mixed with many students who live in Tataaran. They need transportation in their activities. But now it is starting to clash between public transportation drivers and Grap line taxi facilities that operate around the Tataaran sub-district I. Often Grab taxi passengers feel uncomfortable due to public transportation drivers (angkot) do not hesitate to commit acts of violence for taxi passengers online Grap and forced to get off to take public transportation, but residents still use taxis on the Grap line. What is the perception of the community of Tataaran I sub-district on the Grap line taxi activity that is the problem of this research? This study aims to explain the public perception of Online Taxi Grab Activity in sub-district of Tataaran I, South Tondano District. For the literature review on the problem of this research, sociologically it is placed as a phenomenon of social interaction and community perception. The method used is a qualitative research method using data collection techniques through interviews and observations. Data Analysis Techniques use the Interactive Model. The results showed the public perception of the Tataaran 1 sub-district on Grap Activities can be seen from three important aspects, namely from the aspects of the benefits, time and cost of online taxis. From the aspect of the benefits that using Grab makes it easier to do activities even more on pick up according to the point or (location) even though the house is far from the highway and delivered to the destination. In terms of time, using grab speeds up to different destinations than public transportation which are circling, taking other passengers. In terms of cost, they are very happy due to they can be reached, especially also the offer of bonuses, making it easier for users to get a bonus when using a taxi on the Grab line.

Public Perceptions of Grab Online Taxi Activity in Sub-District of Tataaran 1 South Tondano District Minahasa Regency