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Affected by the new coronavirus epidemic in 2020, the Chinese economy has generally suffered setbacks and the cultural industry has been hit hard. As the epidemic continues, the screening and creation of Chinese cinema films has entered a "sleep period", and industry self-help is extremely urgent. During the epidemic, movie theaters struggled to cope with difficulties and tried a variety of new IP (Intellectual Property) operation models under the pressure of huge risks.

Analysis on the New Models of Chinese Cinema Movie Intellectual Property Operation Under the Epidemic Situation