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The study is devoted to the problems of analyzing the ideas developed in modern science on the role of local identity in the elections of local governments. The authors consider the specific features of electoral behavior in municipalities, as well as they highlight the features of the electoral identity of locals under the influence of various socio-political factors. Using a number of municipal divisions as an example, it is shown how identity factors influence municipal elections. The process of using the resources of social networks by local electoral actors is considered. The authors conclude about the prospects of studying local identity and determine the specifics of the election campaign in small towns and rural settlements.

Municipal Elections: Using the Resource of Local Identity