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Micro, Small and Medium Enterprises (MSME) are one of the foremost advancements of economic development. MSME is one of the fields in employment which is very significant. At the time of globalization in which competition is increasingly fierce, many companies will go bankrupt if the company does not have any preparations in the current competition. Competitive advantage can be seen from the perspective of market orientation and product innovation owned by SMEs. The purpose of the research was to analyze the effect of market orientation and product innovation on competitive advantage in the Gedogan Weaving MSMEs in the City of Bima. The data used are primary. The sample consisted of 90 Management of the Gedogan Weaving MSMEs Group in the City of Bima. The analytical tool used in this research is multiple linear regression. The results of this research indicate that Market Orientation affects competitive advantage in SMEs Gedogan Weaving and Product Innovation influences the competitive advantage of Gedogan Weaving MSMEs in the City of Bima.

The Effect of Market Orientation and Product Innovation on Competitive Advantages of Gedogan Weaving MSME