English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Pro

Presents the zaia usage as premium feature

ZAIA

Presents AI Discovery search usage as a premium feature

AI Discovery

Presents AI Discovery explain and summary usage as a premium feature

Content Analysis

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Presents the pdf analysis as premium feature

PDF Analysis

1500 Top-up

3000 Top-up

Zendy Basic

2500 Top-up

Zendy Unlimited

Presents the access of premium content as premium feature

Premium Content

Every region in Indonesia has different tribes, customs, races and cultures. Mbojo tribe which is in a part of West Nusa Tenggara Province has a Rimpu culture. This is a local wisdom of the area in dressing by using the traditional cloth of Bima. This research aims to analyze the influence of culture, social class and sub-culture on consumer behavior. This research is quantitative in nature in which the survey is used as its approach. The data were collected through observation, questionnaire and literature research with a total sample of 100 people in which a purposive sampling technique was used. The results indicated that culture, social class and subculture influenced the creation of consumer behavior in Mbojo tribe.

Rimpu As Culture on Creating Consumer Behavior of Mbojo