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Employer brand strategy is a new talent competition strategy, and is a blue ocean strategy in corporate brand building, especially talent development. It enables organizations to achieve value innovation and reduce labor costs in the fierce competition for talent, and more prominently, to enhance the value of talent. This study combines the research status of employer brand at home and abroad in recent years, investigates and designs the ideal employer brand questionnaire for college students, explores and studies the ideal employer brand of undergraduates in Beijing, and analyzes different genders and grades. The significant differences between the ideal employer brands of different majors and the following conclusions are drawn: (1) The ideal employer brand of college students consists of seven dimensions, namely, broad development space, good cultural atmosphere, employer potential, salary and benefits, and interest orientation. Work design, employer reputation, work-life balance; (2) Under different gender backgrounds, employer brand elements have significant differences in four aspects: good cultural atmosphere, broad development space, work-life balance, interest and job matching. For girls, girls pay more attention to these four aspects than boys, the higher of which is the broad development space and good cultural atmosphere. (3) Under the background of different grades, there is no significant difference in the characteristics of college students' ideal employer brand. (4) Under different professional backgrounds, the ideal employer brand of college students has significant differences in salary, welfare, employer potential and good cultural atmosphere.

Investigation and Research on the Ideal Employer Brand of College Students: Taking College Students in Beijing as the Example