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It has often been argued that customer satisfaction can contribute significantly to a company’s success in a variety of ways. This study aims to analyze the effect of brand image, perceived price and service quality on customer satisfaction. The method of data collection is convenience sampling. The samples of this research are collected from 109 respondents, who are the customers in one of the biggest service center in Jakarta. The technique of data analysis used in this study was regression analysis. The results is : the relationship between brand image, perceived price and service quality have a significant and positive impact toward customer

The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction