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With online shopping becoming a part of People's Daily life, WeChat business is also booming. More and more college students enter and come into contact with WeChat business to start their own business, and then there are problems such as distorted values, affected learning and psychological barriers, which have become a new challenge for college students' ideological and political education. Based on the questionnaire survey of college students, this paper expounds the current situation, existing problems and countermeasures of college students' WeChat business entrepreneurship.

A Study on the Challenges and Countermeasures of WeChat Business to College Students’ Ideological and Political Education