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This study investigated some features of language use in two contexts: traditional markets and modern market, or more commonly known as malls. The data of language use and physical appearance as the class markers were gathered through observation and interviews with the traditional market and the mall in one of a large city in Indonesia. The findings show that in terms of language use, there were no significant differences found. This is probably due to the proximity in the location of the traditional market and the mall; that is, both are located in the relative distance to the dense population of the city. However, in terms of physical appearance, the visitors of the traditional market and the mall showed rather telling cases in displaying their social class.

Language and Social Class: The Differences Between Traditional Market and Mall