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The flower industry has become one of the important pillar industries in Yunnan province. However, the flower industry still has shortcomings in product quality, variety research and development and innovation ability, flower production scale, standardization and specialization degree, and cold chain logistics system. As the world's traditional flower industry, the Netherlands has provided ample supply of flowers with family farm scale. Unique flower auction patterns makes marketing efficient, fast and perfect cold chain logistics system reduces the loss of product transportation to the lowest, strict floral quality control system ensures high quality of product output, strong product innovation and research and development ability supports the Netherlands flower industry. Learning from the success experience of the flower industry in the Netherlands, the authors provided some suggestions on improving the flower industry development in Yunnan province combining with the actual shortcomings of Yunnan flower industry.

Inspirations of Successful Experiences of the Netherlands Flower Industry to the Development of Yunnan Flower Industry