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Many attempts have been made to develop Small and Medium Enterprises (SMEs). However, this research focuses on the role of district governments in empowering SMEs. This study, uses the SWOT Analysis to examine the variables that influence in empowerment of SMEs in Tabanan. The purpose of this study; Identify Strengths, Weaknesses, Opportunities and Threats and formulate a strategy for empowering SMEs in Tabanan. This research is descriptive and exploratory to find various variables that affect the performance of SMEs and is formulated as part of the SMEs empowering strategy. The sample of this study was 100 SMEs entrepreneurs spread over 10 (ten) sub-districts in Tabanan. The study results show, the Tabanan District Government must: (i) provide training to improve the capacity of SMEs in managerial and technical fields, financial management and accounting in managing their businesses; (ii) allocating more funds for the development of SMEs in Tabanan to increase their productivity; (iii) launching a trade center program to accommodate SMEs products and to market in an integrated and continuous manner, both for markets within and outside Bali; (iv) SMEs in Tabanan should improve their ability in the production process, maintain product quality and product design so that their products remain in demand by consumers and (v) SMEs should join an organization and market their products through e-commerce applications.

Role of the District Government in Empowerment of Small and Medium Enterprises in Tabanaz-Bali