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At the Conference on Ideological and Political Work of National Colleges and Universities, Xi Jinping, General Secretary of the CPC Central Committee, the State President, and Chairman of the Central Military Commission attended and made an important speech emphasizing that ideological and political work in colleges and universities is related to the fundamental problem of what kind of people colleges and universities cultivate, how to cultivate people and for whom. It is necessary to persist in "strengthening moral education and cultivating people" as the central link, and to implement ideological and political work throughout the entire process of education and teaching, so as to achieve full-process and comprehensive education, and create a new situation in the development of China's higher education. In the development of Chinese higher education, ideological and political education activities mainly involve the courses of ideological and political education, social practice, special lectures, and counselors' guidance for college students after they have entered the universities. However, during the period that college student does not enter the university after being admitted, due to the constraints of time and space, ideological and political education is in a blank state, which may cause a break in the development of ideological and political education. It is required to adhere to the spirit of General Secretary Xi Jinping's speech "Implementing Ideological and Political Work throughout the Whole Process of Education and Teaching", and explore the way of educating people. This article will explore the difficulties existing in the advancement of ideological and political education for college students in the new period from the perspective of theoretical research and practical operation, and put some countermeasures to solve

Analysis on the Difficulties in the Advancement of Ideological and Political Education for College Students in the New Era and Countermeasures