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Jiaju Tibetan Village, located in Danba County, Sichuan Province, was once famous for being selected into CHINESE NATIONAL GEOGRAPHY, and it is also selected as the most beautiful village in China, attracting many tourists to visit. As a result, Jiaju Tibetan Village gradually changes from agricultural development to tourism development, which makes the local economy develop rapidly and the traditional culture of Jiarong Tibetan nationality was known by more and more tourists. However, tourism development and the protection of traditional culture are just like two ends of a lever, which will restrain and influence each other. How to find a suitable growth point of tourism development based on the protection of local traditional culture and landscape is a key issue in the process of tourism development. This paper takes Jiaju Tibetan Village as an example to explore the protection and development of regional culture against the background of tourism development.

proceedings of the 4th international conference on culture, education and economic development of modern society (iccese 2020)

Research of Protection and Development of Regional Culture Against the Background of Tourism Development: Taking Jiaju Tibetan Village, Danba County, Sichuan Province as an Example