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Accuracy in sending products to customers must have a basis for scheduling and determining the right route in order to obtain optimal results. This study aims to determine the distribution route of cigarette products, analyze the optimal capacity of distributing cigarettes on the optimal route, and analyze the difference between the distance and the total cost of distribution using the saving matrix method. It is a method used to determine the distance, route, time or cost in implementation shipping goods from the company to consumers in an effective and efficient way, so the company can save costs, labor, and delivery time. Based on the results of the product distribution sequence there are 5 routes, namely route G 5-17 17 14 7 6 G has a capacity of 820 slop 27, route G 4 16 1 G has a capacity of 670 slops, route G 13 -15 12 11 10 9 8 G has a capacity of 220 slopes, route G 2 3 8 G has a capacity of 160 slops, and routes G 19 20 G have a capacity of 50 slopes. The difference between the distance and the total cost of distribution of cigarette products is the difference between the initial distance and the proposal and the difference of 19.7 KM (12.98%) and the difference in the total cost of distribution of Rp. 10,218 per day (3.45%).

Determination of Distribution Products Using Matrix Saving Method in the Serang Marketing Office Area