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The problem in this research arose from our discovery about Unisba student’s behavior in excessive buying of cosmetic products. They buy these products without planning and consideration about the need of those cosmetic products. They did this behavior even after they have learnt Education of Islamic Religion course through 7 (seven) semesters. This course taught them about Islamic values, so they can accept whatever Allah SWT has granted them, so they can be more selective when it comes to buying cosmetic products, and buying them according to their need. The research methods used in this research is quantitative, the purposes of this research is to understand the effect of gratitude and self control to impulsive buying cosmetic products behavior. The samples of this research are Unisba students that like to buy cosmetic products. The results of this research are effect of gratitude to impulsive buying is 0,187 dan the effect of self control to impulsive buying is -0,267, from this results we can draw conclusion that every variable have little effects on impulsive buying. Gratitude and self control have little effects on impulsive buying in Unisba Students.

Effect of Gratitude and Self Control to Impulsive Buying in Unisba Students