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Today's young generation loves hunting to get long-term tourist fun through social networking sites. At present the hotel is a tourist destination for generation Z to travel by aiming to improve Social Climber or commonly called social climber. The formulation of the problem taken is: "What is meant by social climbing, why is generation Z doing social climbing in hotels and how the impact of the phenomenon of social climber on generation Z in Malang City". This study uses a qualitative descriptive method that intends to provide an overview and description of tourism patterns seeking pleasure in the Z generation in doing social climber on social networking sites. The results showed that tourism is not only to get out of the routine and get pleasure but tourism has another function, namely the existence of continuous pleasure, so that in obtaining the pleasure of traveling, the most important thing is not when traveling in the hotel but the pleasure obtained after they take photos and stock photos that make traveling pleasure

Phenomenon of Social Climbing in the Younger Generation in Malang City Hotels