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As a form of cooperative education, schoolenterprise cooperation has been paid more and more attention by Chinese education circles. The economics and management majors of the university belong to the social science with strong applicability. The personnel training and positioning of these majors must put the actual demand of enterprises in the important position, and pay attention to the cultivation of the practice and the application skill. On the basis of consulting a large number of literature on school-enterprise cooperation in China and foreign countries, this paper studies the connotation and value of school-enterprise cooperation. This study, from the perspective of market, government, enterprises, universities, students and so on, summarizes a comprehensive set of factors for driving school and enterprise cooperation. Then, this paper makes a series of research on the cooperation models and mechanism construction of economics and management majors in applied universities. The purpose of this study is to explore the deep cooperation mechanism between universities and enterprises, which is not only suitable for the reality of talent training in universities, but also reflects the distinctive characteristics of economics and management, and complements each other with other disciplines. Keywords—school-enterprise cooperation; economics and management majors; driving factors; cooperation model;

Research on the Driving Factors and Models of School–Enterprise Cooperation in Economics and Management Majors of Universities*