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In order to meet the demand of consumers shopping whenever and wherever possible to improve the enterprise's sales performance, based on the mode of WAP mobile phone online shopping and combined with the WLAN wireless local area network, this paper designs ecommerce marketing system. The system uses the form of PDA code to search for the consumer users, using F test and multivariate regression model carry out study on the user data, so the system has the automatic positioning function of target user, so as to realize the feedback regulation process of marketing strategy. For the trading company electric hardware system, tracking data statistics found that WLAN mobile e-commerce platform can effectively improve the mobile terminal sales performance based on WAP and the system is more stable, which provides technical reference for the study of electronic commerce.

Fusion Recognition Model and Control Strategy of Mobile Location Based on WAP and WLAN