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Agricultural counselling as an education for farmers should be used for the foundation of the work philosophy to increase the potential and ability of the farmers without depending on others. The results of this activity are farmers can be independent and be able to develop their agriculture business. This study aims to determine the influence of motivation, communication and work culture on the performance of agricultural counselling in Parepare City. This study was conducted in June-August 2017; techniques of collecting data used were interview, literature study, documentation, and questionnaire. Data analysis technique used multiple regression analysis through the Statistical Product and Service Solution (SPSS) 24. The result of this study indicated that motivation, communication, and work culture both partially and simultaneously have a positive and significant influence to the performance of agricultural counselling in Parepare City and motivation variable has the most dominant influence among the three independent variables of this research.

Influence of Motivation, Communication and Work Culture on the Performance of Agricultural Extension in Parepare