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Gondang Manis has a potential in superior fruit quality, a high production with 3 times harvest in a year. However, economically, it has not given an impact to the farmer’s earnings. The productivity of the fruit production at the age of 4 reaches 100-200 kg. If the average of a tree produces 200 kg / tree/year and the price of guava in 2016 was around Rp 10.000, per kilogram at the farmer, then one plant produces approximately Rp 2.000.000, -. Gondang Manis Rose Apple can be processed into an utilitarian food products because of its high content of vitamin C and anti oxidants. The examples of processed products are syrup, juice, jam, candy jelly, sweets and ice cream. 1 kg of fruit produces 400 cup juice of 100 ml with the price Rp 2000,each cup. The income generated by the farmers from 1 tree increases 135% to Rp 8.000.000. The business absorp female direct labor as well as increase the village-owned enterprise capacity building.

Production Potential and Product Diversification to Increase Farmerrs Business Capacity of Gondang Manis Rose Apple (S. Malaccense) in Jombang Regency East Java