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Kameswara Silver is a micro small and medium enterprises (MSME) in the silver handicraft industry. During its operation, Kameswara Silver only accepts purchases from abroad through colleagues from the company's owners with products manually, not regulated by the system, or computerized, and the company has difficulty getting new customers. To change the manual system to become computerized and get more customers, an e-commerce website was created using the Customer Relationship Management method and Push Notification feature. To find out the response from customers, a survey was conducted after the Push Notification feature was implemented, the result was that 85% of customers liked the features implemented by the company, product sales and revenue increased.

The Effect of Implementing Web Push Notification and Customer Relationship Management in E-Commerce of Silver Craft MSME