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Since the first investigation of government websites in our country in 2015, problems such as low utilization rate and poor content construction have appeared. To solve the realistic problems and make up on the previous studies, this paper, based on grounded theory, discusses the factors influencing public continuous use of government websites by analyzing data from 56 interviewees, and establishes a theoretical model for influential factors of the public continuous use of government websites through open coding, axial coding, selective coding and other procedures. This research finds the need-perception fit as the direct influential factor of continuous use of government websites. Service operation, government’s ideas, users’ characteristics and external environment of government websites indirectly influence the continuous use intention. Keywords-grounded theory; government websites; continuous intention; influential factors

Research on the Continuous Use Intention of Government Portals Based on Grounded Theory