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In the competitive E-commerce marketing, a customer may purchase two or more different brands in one product categories. These brands become the competitive brands to win the customer’s share of the wallet. Thus it is an important issue to explore the interpurchase time of two interdependence and competitive brand. This paper proposes a bivariate model with stochastic approach to predict customer purchase behavior. These results can provide the application of E-commerce system. Keywords-data mining; interpurchase time; bivariate model; customer purchase behaviour

Exploring the Interpurchase Time of Two Interdependence Brands with Bivariate Stochastic Model