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Y.J. Tian Donghua University, China  Abstract—This article focuses on online business model of individual customization accessories.Though analyzing several online shopping website to find the advantages and disadvantages of the business model nowadays. Though analyzing the customers` need to find the blank parts of market and find the affection about sales quantity from composition of every factor. In this paper, we mainly use theoretical analysis, descriptive Statistics, interdisciplinary cross-analysis, market research analysis, and other methods in the design discipline. The new and original of this paper is trying to give a new improved business model of individual customization of accessories that may meet the requirements of the customers in the future.

The Online Business Model of Individual Customization Accessories