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Research and application of virtual tourism has been rapidly developing in the industrial era 4.0. However, research about perspective of tourist behavior in virtual tourism is still lacking, especially in Indonesia. This research method used is explanatory research with a survey that implemented on tourist to gamification-based virtual tourism presented of Virtual Arena in Jawa Timur Park 3. The results of the analysis shows that the ability to create virtual experiences in the form of immersion is not necessarily followed by the ability to provide telepresence experiences for a virtual destination, therefore it produces different effects on tourist behavior such as attitude and revisit intention. Keywords—virtual tourism; gamificatio; immersion; telepresence; attitude; revisit intention

Exploring the Immersion and Telepresence in Gamified Virtual Tourism Experience toward Tourist’s Behaviour