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The success of small businesses, especially restaurant businesses, is very much determined by the ability of the manager or owner to innovate. The phenomenon in small business management encourages research that observes the orientation that managers have in seeing the market, the ability in learning so that it will encourage the ability of managers to innovate. This exploration uses a quantitative proceed toward multiple regression to decide the relationship between variables. The findings obtained in the study explain that a good understanding of market orientation has prominent effect on innovation capabilities. In addition, orientation of learning has important effect on the capability to make innovation.

Orientation of Market and Orientation of Learning as a Driver Innovation Capabilities of Small Restaurant