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The use of herbal products has increased. Nowadays herbal are often used as complementary medicines in health therapy. This study aims to examine the roles of attitudes and health in predicting consumer intentions within the context of herbal products. It used the Theory of Planned Behavior to see how consumers perceive when buying herbal products. The relationships between attitudes and health towards consumers’ intention were studied by applying Structural Equation Modelling. Based on the results of the study, attitudes have a significant impact on consumer intentions to use herbal products. Keywords— consumers’ purchase intention, health, attitudes, Theory of Planned Behavior, herbal products

Disentangling the Effects of Attitudes and Health on Consumer Purchase Intention Towards Herbal Products