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Currently the use of management systems is very popular to be done by private universities to foster relationships with students. One of them is by implementing a customer relationship management (CRM) system. The application of customer relationship management (CRM) will have an impact on creating student satisfaction. The impact of student satisfaction is student loyalty to tertiary institution. An important part of student satisfaction is the quality of service. Quality of service will improve on all expectations of students. This will be mutually beneficial between private universities and their colleges. Student loyalty will determine the sustainability of private universities, and therefore must be maintained a good relationship with students by providing excellent service, so students become loyal. Simultaneous and partial customer relationship management (CRM) and service quality on student loyalty in private tertiary institutions in Bandung Indonesia. Research using survey and research methods using the associative method, research instruments using Likert scale and analysis techniques using multiple linear regression. The sample used was 126 respondents using the accidental sampling method. The result shows that customer relationship management (CRM) and simultaneous and partial service quality significantly influence student's loyalty. Keywords—Customer, Management, Quality, Higher Education

Impact of Customer Relationship Management and Quality of Service on Student Loyalty in Private Higher Education in Bandung, Indonesia