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There have been a few conceptual drawbacks of National Health Insurance (NHI) implementation since it was launched in 2014. One of which is in its policy implemented in which there is a wide gap of the available facilities and health workers in diverse regions in Indonesia. The government can optimize Public Health Workers (PHW) so as to conduct promotional and preventive efforts in cooperation with Family Doctors as a part of Primary Health Care (PHC). Still, there has not been a partnership model in that it is referred to Public Health Workers-Family Doctors (FD) collaboration. The research aimed to design an implementation model that Public Health Workers-Family Doctors partnership was executed in Kuningan Regency. It was a qualitative study whose data collection method was Focus Group Discussion (FGD). The research participants were the ones from Social Insurance Institution (SII), Indonesian Medical Association (IMA), Family Doctor Association, Indonesia Public Health Association (IPHA) and Regional Health Office. The data analysis was content analysis approach. It yielded that the model was congruent with George Edward (GE) one comprising communication components (communication patterns among Public Health Workers, Family Doctors, Social Insurance Administration Organization, Regional Health Office, and Society), Resources (Finance, involved Human Resources, utilized facilities) and Bureaucracy Structure (available Operational Instructions), Tendency (Honesty, commitment, loyalty, obidience, and responsibility). It was concluded that there is an approved implementation model of PHW-FD partnership. It is imperative that targeted Public Health Workers subjects be expanded and the implementation of approved model consider the pertinent rules of law. Keywords—Public Health Worker (PHW), Family Doctors

Implementation Model of Public Health Worker (PHW) – Family Doctors (FD) Partnership: A Qualitative Study in Kuningan Regency