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Online journalism in Indonesia in the past two decades has undergone drastic changes. At first, in the online media routine, the gatekeepers selected the news based solely on the value of the news. But now online media gatekeepers must also consider quantitative audience data. Technological developments have resulted in journalistic practices monitoring numbers about their audiences. This practice of online journalists is referred to as measurable journalism or journalism which relates to the results of an analytic web program about the numbers and behaviors of the reader. Shoemaker (2014) stated that the content of the media is influenced by individual journalists, media routines, organizations, power in the media, and ideology. This study will examine the role of the parties in the newsroom in online media in Indonesia who are currently practicing measurable journalism. The subject of this research is Detik Travel, Tribunews Travel, and n Brillio. Keywords— online journalism; measurable journalism; the hierarchy of influence

Measurable Journalism in Online Travel and News Sites in Indonesia and its Effect on Contents